Linkedin Selling Strategies for Sales Professionals

No matter what the sales gurus out there say, digital selling is the future of B2B sales. As technology advances, sales & marketing will continue to change at a rapid pace. Social selling is part of the changing digital landscape and using Linkedin for sales is at the forefront for sales & marketers around the … Continue reading Linkedin Selling Strategies for Sales Professionals

How to Create a Devastating Lead Generation Campaign

You have heard the term “lead generation” so much in the sales and marketing world, but nobody seems to really know the definition. According to Marketo, lead generation describes the process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline. Now that we have that out of the way, lead generation should be a focus point for marketers, sales reps, and entrepreneurs looking to be strategic in increasing revenue. Here are some online and offline ways to help you start the process of generating leads to add to your pipeline.

Effective Cold Calling Techniques for B2B Sales

Sales reps love seeing stats such as only 1% of cold calls are converted into opportunities. Stats like these make salespeople better and convince them to stick to other more comfortable avenues. The truth is these stats are flawed because cold calling is a very difficult thing to do. At the same time,  just like anything it takes practice to become great at something. Cold calling is still only of the best and fastest ways to have conversations with prospects.

4 Best Ways To Drive Traffic To Your Local Website

You have the excitement of starting your own local business and the nervousness of putting all your resources into something you have been thinking about doing for years. Now it’s finally time to start getting customers in the door yet you are confused on how to properly market your small business. How do you generate traffic to your website? Using local SEO marketing to start getting customers is probably one of the first things you should start thinking about as you start your new journey.

The Importance of Content Marketing In Sales

Have you ever had the common objection from a prospecting saying “Just send me some information”. Normally in the sales world, we counter that with something to bypass that objection and get to a meeting. If they ask you to send over some information, is that really a bad thing? Is getting permission and getting there email address such a bad thing?  This is where a digital content marketing strategy and can help.

Best Marketing Strategies For Small Businesses

Digital Marketing is the new life blood for new small businesses starting out in 2017. Getting your website and content in front of the right customers can set the tone for more sales and awareness. Below we go over the best digital marketing strategies for small businesses starting out that will work towards gaining new … Continue reading Best Marketing Strategies For Small Businesses

Email Marketing Examples To Increase Sales

Email marketing is still one of the best ways to turn prospects into clients in the B2B space. People talk about social media marketing taking over email , but email marketing is the number one best way to convert prospects into customers. Below I go over a few quick tips on building your lists and converting prospects into customers.