Email marketing is still one of the best ways to turn prospects into clients in the B2B space. People talk about social media marketing taking over email , but email marketing is the number one best way to convert prospects into customers. Below I go over a few quick tips on building your lists and converting prospects into customers.
When putting together proper outbound prospecting plans it can be a little daunting trying to drum up leads at the same rate of inbound leads coming in. When inbound leads come in, they are further down the funnel, already in a buying stage, and have legit interest in exploring the products. When executing your outbound campaign, it can take a while to engage with these prospects and get multiple prospsects already into the funnel as “warm to hot” leads that are ready to have meetings or start the process of moving forward. With some proper planning and execution, there are some simple ways you can beat inbound and create leads on your own at a fast pace as seen below.
Besides having inbound leads come in through your company website, how can you develop that stream of inbound leads or higher percentage engagement to your pipeline? Below, we go over some of the best ways to engage prospects and developing those prospects into your pipeline.
Sometimes the biggest secrets to sales success are the easiest things. Being successful in sales can be complex and very strategic but the simplest things can make the most successful sales reps. When I mention a simple thing, I am talking about something as simple as “the follow up”.
One of the biggest questions people have in regards to social selling is how do you effectively take conversations offline. Everybody understands that likes, follows, and posts are important but how do exactly engage with someone that leads to a meeting?
How many emails do you get a day of somebody trying to sell you something? It seems like the marketing automation/sales technology era has made it so easy to cold pitch somebody that pretty much prospects and everyday people are now trained to block out somebody trying to sell them something over email, phone, and on social. Salespeople are now pitching and begging over and over to grab their prospects attention leading to a few "qualified" meetings here and there and little to no closed business. As targeted as it may be or as personalized as it is, the truth of the matter is that nobody wants to be sold to or pitched in 2017.
Having a large and robust pipeline is the key secret ingredient to being successful in B2B sales. Maintaining and managing your pipeline can be difficult and frustrating but understanding the realities of your sales pipeline can also help you manage it better and close more new business.