You have heard the term “lead generation” so much in the sales and marketing world, but nobody seems to really know the definition. According to Marketo, lead generation describes the process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline. Now that we have that out of the way, lead generation should be a focus point for marketers, sales reps, and entrepreneurs looking to be strategic in increasing revenue. Here are some online and offline ways to help you start the process of generating leads to add to your pipeline.
Digital Marketing is the new life blood for new small businesses starting out in 2017. Getting your website and content in front of the right customers can set the tone for more sales and awareness. Below we go over the best digital marketing strategies for small businesses starting out that will work towards gaining new … Continue reading Best Marketing Strategies For Small Businesses
Email marketing is still one of the best ways to turn prospects into clients in the B2B space. People talk about social media marketing taking over email , but email marketing is the number one best way to convert prospects into customers. Below I go over a few quick tips on building your lists and converting prospects into customers.
I know there is a very tiresome debate going on about cold calling vs. social selling or inbound vs outbound. Saying that connecting with 5 people a day out of 300 dials is great and better than nothing. I am not going to go there in this particular article, as I stated before all systems work but if you are making 300 dials a day like its 1995 and not using social or inbounds methods, than you are going to need a reality check if you are in sales. I am here for the marathon not the sprint.
Sales and marketing have always been on a different path. Sometimes not even in the same building, not in the same city, or not in the same country. Account executives have their jobs to get meetings and crush quotas while marketing have their jobs to create and generate leads that lead to conversions which then gets passed to SDR’s or the account executives.