Email marketing is still one of the best ways to turn prospects into clients in the B2B space. People talk about social media marketing taking over email , but email marketing is the number one best way to convert prospects into customers. Below I go over a few quick tips on building your lists and converting prospects into customers.
Besides having inbound leads come in through your company website, how can you develop that stream of inbound leads or higher percentage engagement to your pipeline? Below, we go over some of the best ways to engage prospects and developing those prospects into your pipeline.