Sales reps love seeing stats such as only 1% of cold calls are converted into opportunities. Stats like these make salespeople better and convince them to stick to other more comfortable avenues. The truth is these stats are flawed because cold calling is a very difficult thing to do. At the same time, just like anything it takes practice to become great at something. Cold calling is still only of the best and fastest ways to have conversations with prospects.
When putting together proper outbound prospecting plans it can be a little daunting trying to drum up leads at the same rate of inbound leads coming in. When inbound leads come in, they are further down the funnel, already in a buying stage, and have legit interest in exploring the products. When executing your outbound campaign, it can take a while to engage with these prospects and get multiple prospsects already into the funnel as “warm to hot” leads that are ready to have meetings or start the process of moving forward. With some proper planning and execution, there are some simple ways you can beat inbound and create leads on your own at a fast pace as seen below.
How many emails do you get a day of somebody trying to sell you something? It seems like the marketing automation/sales technology era has made it so easy to cold pitch somebody that pretty much prospects and everyday people are now trained to block out somebody trying to sell them something over email, phone, and on social. Salespeople are now pitching and begging over and over to grab their prospects attention leading to a few "qualified" meetings here and there and little to no closed business. As targeted as it may be or as personalized as it is, the truth of the matter is that nobody wants to be sold to or pitched in 2017.
When reading the internet and doing research on sales and marketing related content, I always seem to run into pundits stating them claim of their particular avenue for gaining new customers. Things like digital marketing is the way of the future for prospecting or Cold Calling is dead or nobody likes to be interrupted etc