Hubspot coined the phrase Inbound Marketing 12 years ago and inbound digital marketing has never been the same. Instead of the common outbound marketing practices at the time, Inbound marketing used methods to pull in potential customers on their own to make purchasing decisions.
Have you ever had the common objection from a prospecting saying “Just send me some information”. Normally in the sales world, we counter that with something to bypass that objection and get to a meeting. If they ask you to send over some information, is that really a bad thing? Is getting permission and getting there email address such a bad thing? This is where a digital content marketing strategy and can help.
One of the biggest questions people have in regards to social selling is how do you effectively take conversations offline. Everybody understands that likes, follows, and posts are important but how do exactly engage with someone that leads to a meeting?
Sales and marketing have always been on a different path. Sometimes not even in the same building, not in the same city, or not in the same country. Account executives have their jobs to get meetings and crush quotas while marketing have their jobs to create and generate leads that lead to conversions which then gets passed to SDR’s or the account executives.