Knowing how to properly sustain and manage your sales pipeline can make or break your sales career. As salespeople, we psychologically want to add low percentage deals to our pipeline to make us feel like we are doing our jobs. This is a big mistake and one of the big factors in salespeople failing.
When putting together proper outbound prospecting plans it can be a little daunting trying to drum up leads at the same rate of inbound leads coming in. When inbound leads come in, they are further down the funnel, already in a buying stage, and have legit interest in exploring the products. When executing your outbound campaign, it can take a while to engage with these prospects and get multiple prospsects already into the funnel as “warm to hot” leads that are ready to have meetings or start the process of moving forward. With some proper planning and execution, there are some simple ways you can beat inbound and create leads on your own at a fast pace as seen below.
Besides having inbound leads come in through your company website, how can you develop that stream of inbound leads or higher percentage engagement to your pipeline? Below, we go over some of the best ways to engage prospects and developing those prospects into your pipeline.
How many emails do you get a day of somebody trying to sell you something? It seems like the marketing automation/sales technology era has made it so easy to cold pitch somebody that pretty much prospects and everyday people are now trained to block out somebody trying to sell them something over email, phone, and on social. Salespeople are now pitching and begging over and over to grab their prospects attention leading to a few "qualified" meetings here and there and little to no closed business. As targeted as it may be or as personalized as it is, the truth of the matter is that nobody wants to be sold to or pitched in 2017.
Having a large and robust pipeline is the key secret ingredient to being successful in B2B sales. Maintaining and managing your pipeline can be difficult and frustrating but understanding the realities of your sales pipeline can also help you manage it better and close more new business.
We have all heard the saying, people buy from whom they know and trust. When someone is looking to buy high dollar services they will more likely ask a colleague for information on vendors they have dealt with rather than doing a google search and reaching out. That’s where the word trust comes in and that is where the power of referral selling comes in.