You have heard the term “lead generation” so much in the sales and marketing world, but nobody seems to really know the definition. According to Marketo, lead generation describes the process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline. Now that we have that out of the way, lead generation should be a focus point for marketers, sales reps, and entrepreneurs looking to be strategic in increasing revenue. Here are some online and offline ways to help you start the process of generating leads to add to your pipeline.
