Sometimes the biggest secrets to sales success are the easiest things. Being successful in sales can be complex and very strategic but the simplest things can make the most successful sales reps. When I mention a simple thing, I am talking about something as simple as “the follow up”.
Sales and marketing have always been on a different path. Sometimes not even in the same building, not in the same city, or not in the same country. Account executives have their jobs to get meetings and crush quotas while marketing have their jobs to create and generate leads that lead to conversions which then gets passed to SDR’s or the account executives.