Besides having inbound leads come in through your company website, how can you develop that stream of inbound leads or higher percentage engagement to your pipeline? Below, we go over some of the best ways to engage prospects and developing those prospects into your pipeline.
One of the biggest questions people have in regards to social selling is how do you effectively take conversations offline. Everybody understands that likes, follows, and posts are important but how do exactly engage with someone that leads to a meeting?
I know there is a very tiresome debate going on about cold calling vs. social selling or inbound vs outbound. Saying that connecting with 5 people a day out of 300 dials is great and better than nothing. I am not going to go there in this particular article, as I stated before all systems work but if you are making 300 dials a day like its 1995 and not using social or inbounds methods, than you are going to need a reality check if you are in sales. I am here for the marathon not the sprint.
When reading the internet and doing research on sales and marketing related content, I always seem to run into pundits stating them claim of their particular avenue for gaining new customers. Things like digital marketing is the way of the future for prospecting or Cold Calling is dead or nobody likes to be interrupted etc