Ronnie Gupta

How Outbound Sales Can Beat Inbound Marketing

Posted on October 9, 2017June 10, 2018 by Ronnie Gupta

When putting together proper outbound prospecting plans it can be a little daunting trying to drum up leads at the same rate of inbound leads coming in. When inbound leads come in, they are further down the funnel, already in a buying stage, and have legit interest in exploring the products. When executing your outbound campaign, it can take a while to engage with these prospects and get multiple prospsects already into the funnel as “warm to hot” leads that are ready to have meetings or start the process of moving forward. With some proper planning and execution, there are some simple ways you can beat inbound and create leads on your own at a fast pace as seen below.

How To Best Engage Prospects In Today’s B2B Sales World

Posted on August 7, 2017June 10, 2018 by Ronnie Gupta

Besides having inbound leads come in through your company website, how can you develop that stream of inbound leads or higher percentage engagement to your pipeline? Below, we go over some of the best ways to engage prospects and developing those prospects into your pipeline.

B2B Sales Follow Ups – How To Get Your Prospects To Respond

Posted on July 31, 2017June 10, 2018 by Ronnie Gupta

Sometimes the biggest secrets to sales success are the easiest things. Being successful in sales can be complex and very strategic but the simplest things can make the most successful sales reps. When I mention a simple thing, I am talking about something as simple as “the follow up”.

The Power of Direct Mail Solutions In B2B Sales

Posted on July 25, 2017June 10, 2018 by Ronnie Gupta

Sometimes old school methods never die. With the popularity of account based sales or account based marketing, direct mail is making a huge comeback. At the beginning of the 2000’s, direct mail lost its appeal as email marketing and the digital age got more enhanced. With low response rates and high costs, the B2B sales world pretty much gave up on direct mail and moved on to technology that was cheaper and easier.

Use Permission-Based Selling To Grow Your Sales Pipeline

Posted on July 24, 2017November 14, 2017 by Ronnie Gupta

How many emails do you get a day of somebody trying to sell you something? It seems like the marketing automation/sales technology era has made it so easy to cold pitch somebody that pretty much prospects and everyday people are now trained to block out somebody trying to sell them something over email, phone, and on social. Salespeople are now pitching and begging over and over to grab their prospects attention leading to a few "qualified" meetings here and there and little to no closed business. As targeted as it may be or as personalized as it is, the truth of the matter is that nobody wants to be sold to or pitched in 2017.

3 Ways to Keep Your Sales Pipeline Full

Posted on June 20, 2017November 14, 2017 by Ronnie Gupta

Having a large and robust pipeline is the key secret ingredient to being successful in B2B sales. Maintaining and managing your pipeline can be difficult and frustrating but understanding the realities of your sales pipeline can also help you manage it better and close more new business.

Referral Selling – 3 Ways to Get Referrals Into Your Sales Pipeline

Posted on June 9, 2017November 21, 2017 by Ronnie Gupta

We have all heard the saying, people buy from whom they know and trust. When someone is looking to buy high dollar services they will more likely ask a colleague for information on vendors they have dealt with rather than doing a google search and reaching out. That’s where the word trust comes in and that is where the power of referral selling comes in.

Cold Email Templates That Work

Posted on June 7, 2017November 19, 2017 by Ronnie Gupta

With the creation of sophisticated email marketing platforms, there has been a huge rise in cold email outreach resulting in large amounts of spam and lingo not relevant to prospects. This has enabled BDR’s, SDR’s, and Demand Gen professionals to shove there company’s products down prospects throats by talking about their company and asking for a meeting without earning the right or showing much value.