Sales & Marketing Strategies To Increase Your Income
Sales and marketing have always been on a different path. Sometimes not even in the same building, not in the same city, or not in the same country. Account executives have their jobs to get meetings and crush quotas while marketing have their jobs to create and generate leads that lead to conversions which then gets passed to SDR’s or the account executives.
When reading the internet and doing research on sales and marketing related content, I always seem to run into pundits stating them claim of their particular avenue for gaining new customers. Things like digital marketing is the way of the future for prospecting or Cold Calling is dead or nobody likes to be interrupted etc